So friendly, helpful and their stock is UNBELIEVABLE!! I have been in Sturgis for 24 hours and have shopped there 3 times. Thank you for the punch card on my 3rd visit and honoring all of my purchases!!!

Wonderfully run store. The ladies were very helpful and friendly and made me feel at home . Stop on in and visit and grab some gear.

This was a bucket list place for me to go to and it was not a let down. I did not buy a bike, but the staff was super friendly and helpful. The store was near and clean and well laid out. I was passing through on opening day of Sturgis and was so happy to make it there! Ill be back!

Very friendly staff. Amazing little town!

First time here. We came on a Monday afternoon around 3 pm and it wasnt busy at all. We had to stop on the way through town to grab a shirt from here. Tons of parking available. Staff was very helpful. It was quick in and out.

Most people only visit the Sturgis Harley Davidson store during the rally. If you get a chance, stop by in the off-season also. Julie and her team are very friendly and always do their best to help you find the motorclothes and parts you're looking for. And as of February 2025, they're now selling motorcycles from the Sturgis store! An on-site service department will also be added soon.

Our first time here and Julie was amazing. Julie took the time to show Jeanette and I the huge selection of Sturgis / Harley Davidson shirts that they have available for sale. Jeanette and I enjoyed our visit to this very nice store. THANK YOU Julie.

The crew at this location is soooo sweet! Thank you to Julie and the team for making my wedding and honeymoon so special! We will be back again! <3

Aliquam nec lectus tincidunt, accumsan purus vel, egestas risus. In blandit id dolor ac viverra. Maecenas facilisis sit amet mauris vitae bibendum. Integer ut arcu et lacus dictum accumsan at a erat. Suspendisse potenti. Nulla consequat sem ut lorem egestas cursus. Pellentesque porttitor tempor nibh, sit amet ornare odio bibendum sed. Phasellus quis velit magna. Morbi quis suscipit mi. Pellentesque iaculis mollis felis, eget lobortis libero convallis sit amet. Aliquam nec lectus tincidunt, accumsan purus vel, egestas risus. In blandit id dolor ac viverra. Maecenas facilisis sit amet mauris vitae bibendum. Integer ut arcu et lacus dictum accumsan at a erat. Suspendisse potenti. Nulla consequat sem ut lorem egestas cursus. Pellentesque porttitor tempor nibh, sit amet ornare odio bibendum sed. Phasellus quis velit magna. Morbi quis suscipit mi. Pellentesque iaculis mollis felis, eget lobortis libero convallis sit amet.

Aliquam nec lectus tincidunt, accumsan purus vel, egestas risus. In blandit

Aliquam nec lectus tincidunt, accumsan purus vel, egestas risus. In blandit id dolor ac viverra. Maecenas facilisis sit amet mauris vitae bibendum. Integer ut arcu et lacus dictum accumsan at a erat. Suspendisse potenti. Nulla consequat sem ut lorem egestas cursus. Pellentesque porttitor tempor nibh, sit amet ornare odio bibendum sed. Phasellus quis velit magna. Morbi quis suscipit mi. Pellentesque iaculis mollis felis, eget lobortis libero convallis sit amet.